I was at wedding recently with the usual bunch of photographers trying their best to take away the view for the rest of the guests. However, what struck me more was how many of them were using Sony Alpha cameras this time. A few years back there would have been just two brands on show. One of them told me this changing preference was because of the ease of using the new Sony cameras in their high pressure, anything can happen situations. This was at the back of my mind when I got the new Sony Alpha a7 III for review. This is among the best Sony has to offer at the moment, a full frame camera with 4K at 10 frames per second.
Sony Alpha a7 III review
The Sony Alpha a7 III is a 35mm full frame camera. But it is still a very compact camera and does not intimidate you with either its size or weight. I tested the camera with a 24-105mm lens which was large, but still not heavy. The new 24.2-megapixel Exmor R CMOS sensor with back-illuminated structure and BIONZ X image processing engine and front-end LSI is at the core of this mean new camera. Which means it is faster than its predecessors and, of course, more capable.
The camera offers a good grip and feels solid in your hand, which for me is a very important aspect of being able to click the photos I want. There is the usual peppering of buttons which will take months to understand, customise and exploit fully. The 2.95-inch TFT monitor offers great colours and a touch screen, but I prefer using the old-fashioned viewfinder, which is electronic as this is a mirrorless camera.
The number of buttons will intimidate you for a bit. But that is nothing compared to the menu, which has pages and pages of tweaks you can effect on the camera. The customs buttons and favourites can help reduce this pain, but you will take time to figure out what you want to configure there.